ARYA Properties maps growth to Indonesia’s emerging destinations

Petr Hemerka says ARYA Properties is expanding across Indonesia by tailoring each project to the destination instead of copying the same resort model everywhere. The strategy now spans Sumba, Lombok, Sumbawa and Bali as the company pairs development with hospitality operations.

Why it matters: - ARYA Properties is betting that Indonesia’s next tourism growth will come from places that are still developing, not just established hotspots. - The company’s model ties property development to long-term resort operations, which can shape how new destinations are built out and managed. - ARYA Properties and ARYA Resorts employ more than 600 people across development, construction, hospitality and operations.

What happened: - Petr Hemerka, CEO and founder of ARYA Properties and ARYA Resorts, outlined the company’s destination-led expansion strategy in Indonesia. - ARYA Properties now has projects in Sumba, Lombok, Sumbawa and Bali. - The portfolio includes beachfront resorts, nature-led properties and developments in established lifestyle markets. - Hemerka said the company evaluates each location on its own merits instead of applying one development template across all markets.

The details: - ARYA Sumba - Kodi was the company’s first development in Sumba. - Construction on ARYA Sumba - Kodi began in 2023 and the project has since entered active hospitality operations. - The property has welcomed more than 1,400 domestic and international guests since 2025. - ARYA Sumba - Kodi has 53 villas ready for stays. - ARYA Lombok - Mawi is in South Lombok and is positioned around the area’s coastal and surf environment. - ARYA Sumbawa - Jelenga is being developed in a beachfront setting in Sumbawa. - ARYA Properties also has projects in Seminyak and Uluwatu in Bali. - The company’s further Sumba project, ARYA Sumba - Weekacura, is set around rice fields, greenery and proximity to Waikacura Waterfall. - Hemerka said the company looks at tourism demand, infrastructure, accessibility, surrounding attractions and physical site characteristics before deciding what to build. - In Sumbawa, the company reviewed beachfront access, road infrastructure, utilities, surrounding natural features and tourism potential before moving ahead. - Through ARYA Resorts, the group stays involved after development through resort management, reservations, guest services, food and beverage operations, activities and daily hospitality management. - ARYA Sumba - Kodi is the first operating example of that development-to-management model. - The resort also includes NINO Restaurant & Bar, Weiyo BeachClub and guest activities. - More information is available on ARYA Properties’ social channels.

Between the lines: - The strategy signals a belief that first-mover advantage only works if the destination has enough demand, access and a clear guest experience to support it. - Hemerka’s comments suggest ARYA is trying to reduce copy-paste development risk by matching product design to local tourism conditions. - The company’s emphasis on operations, not just construction, suggests ARYA is positioning itself as a full-cycle hospitality platform rather than a pure real estate developer.

What's next: - ARYA Properties said its future growth will continue to depend on adapting each project to its location. - Hemerka said each new destination must have a clear reason to be added to the portfolio and a clear contribution to the group’s offering. - The company is expected to keep expanding its presence across Indonesian islands as tourism markets mature.

The bottom line: - ARYA Properties is pursuing a destination-first expansion play: find emerging tourism markets early, build around local conditions and keep control of the guest experience after opening.