Hawthorn tea drinks market seen growing to $2.06 billion by 2030

The Business Research Company says the hawthorn tea drinks market is moving into a high-growth phase, rising from $1.31 billion in 2025 to a projected $2.06 billion by 2030. The report points to stronger demand for herbal and functional beverages, expanding retail and e-commerce channels, and growing interest in heart-healthy drinks.

Why it matters: - Hawthorn tea drinks are moving from a niche herbal beverage into a broader functional wellness category. - The market's projected growth signals more room for ready-to-drink functional teas, clean-label products, and direct-to-consumer sales. - The trend also reflects rising consumer demand for beverages tied to heart health, digestion, and everyday wellness.

What happened: - The Business Research Company released its Hawthorn Tea Drinks Market Report 2026 – Market Size, Trends, And Global Forecast 2026-2035 on June 24, 2026. - The report estimates the hawthorn tea drinks market will rise from $1.31 billion in 2025 to $1.44 billion in 2026. - The company projects the market will reach $2.06 billion by 2030. - The report forecasts a 9.3% CAGR from 2025 to 2026 and a 9.5% CAGR through 2030. - The report says Asia-Pacific was the largest regional market in 2025. - The report says North America is expected to be the fastest-growing region in the coming years.

The details: - Hawthorn tea drinks are beverages made from hawthorn fruit or hawthorn extracts. - The products can be ready-to-drink or brewed. - Typical formulations may include water, tea bases, natural sweeteners, or other ingredients. - The drinks are described as tart and are commonly positioned as functional or herbal beverages. - Production methods include extraction, infusion, and blending to preserve flavor, aroma, bioactive compounds, stability, and shelf life. - The report ties market growth to wider use of traditional herbal medicine, rising tea and infusion consumption, broader retail distribution, stronger awareness of functional beverages, and earlier gains in herbal extraction methods. - The report also cites demand for personalized nutrition and wellness drinks, more ready-to-drink functional tea options, advances in bioactive compound extraction, interest in sustainable packaging, and an aging global population. - The report highlights trends in cardiovascular and digestive health beverages, clean-label herbal extraction, sugar reduction, natural sweeteners, fusion drinks, and e-commerce direct-to-consumer sales. - The report links the category's growth to the herbal supplements industry, which includes plant-based products derived from herbs, roots, seeds, or botanical extracts. - HerbalGram reported that US herbal dietary supplement sales rose from $12.018 billion in 2022 to $12.551 billion in 2023, a 4.4% increase. - The report also points to rising cardiovascular disease rates as a driver of interest in supportive wellness drinks. - A National Center for Biotechnology Information report in August 2025 said cardiovascular disease prevalence is expected to rise by 90% between 2025 and 2050. - The report says growing health awareness is pushing consumers toward natural, low-calorie, functional beverages. - The Deutscher Tee & Kräutertee Verband e.V. reported that tea consumption in Germany reached 68.2 liters per person in 2023. - Herbal and fruit infusions accounted for 40.5 liters per person in Germany in 2023, up 4.4 percentage points from 2022. - The report says its 2026 market edition adds market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology analysis, future trend analysis, and updated graphics and tables. - The report includes a free sample and a full report on The Business Research Company website: Download a free sample and View the full report.

Between the lines: - The report frames hawthorn tea drinks as part of a broader shift toward beverages that combine traditional ingredients with functional benefits. - The strongest growth story appears to be less about hawthorn alone and more about consumers upgrading from plain tea to wellness-focused, branded drink formats. - E-commerce and direct-to-consumer channels may matter more as niche herbal beverages need education, discovery, and repeat purchase behavior.

What's next: - The category's near-term growth will likely depend on how quickly brands can turn functional claims into mainstream retail and online demand. - Product innovation around sugar reduction, natural sweeteners, and fusion formats could help hawthorn tea drinks reach more consumers. - Regional momentum may diverge, with Asia-Pacific remaining the largest market and North America expanding fastest.